TRY BEFORE MUSEUM

TRY BEFORE MUSEUM, 2026
new jörg, Jägerstraße 56 1200 Vienna
This is not an exhibition, one might want to warn the visitors before entering Hannah Imhoffs show „Try before Museum.“ Before you step into the exhibition, expect the familiar neutrality of the white cube, and the certainty of what counts as an artwork, to dissolve. You, the visitor, will not be exempt.
With an awareness of the unequal foundations on which art institutions are built, financed, and sustained, Imhoff raises pointed questions about the art world’s status quo. She brings the rules and structures that organize exhibition spaces to the surface, making visible the viewpoints that are consistently excluded (see Eyelevel, 2026). By foregrounding that people are the system, she asks who maintains the hierarchical and exclusionary structures of the so‑called exhibition.